|NBA Goes To Work With Careerbuilder.com
Online job recruitment site Careerbuilder.com and the NBA said Tuesday they will join forces for a project called “Legends in Business,” in which several pro basketball legends will travel the country to talk to employers about the need to promote diversity among their workforces.
Under the alliance, NBA Hall of Famers Julius “Dr. J” Erving, Dave Bing, Clyde Drexler and Dominique Wilkins, and former NBA all-star Jamal Mashburn will visit all of the companies in the Fortune 100 over the next year and also talk to men and women just entering the job market. The alliance was unveiled during a press conference at the NBA Store in New York.
Using Careerbuilder.com as its focal point, the NBA and its legends will “help to raise awareness of issues that are critical to today’s and tomorrow’s workforce,” said Brent Rasmussen, COO at Careerbuilder.com, Chicago, which is owned by Gannett Co., Inc., Tribune Co. and Knight Ridder, Inc. The alliance will be supported online at NBA.com and Careerbuilder.com, and via job fairs and employer conferences across the country
The players were selected because, beyond their basketball skills, they each have become successful businessmen. “When I played, the average salary was $8,000, so I had to work other jobs during the off-season,” said Bing, who retired after the 1977-78 season and was elected to the Hall of Fame in 1990. Among other efforts, he went on to found Bing Steel in Detroit, which is currently one of the largest African American-owned businesses in the U.S. with annual sales of more than $500 million. “It’s important that young people today understand the importance of getting an education, and it’s just as important to educate employers to the value of hiring minorities.”
Although some meetings will be held with businesses in the coming months, the project will ramp up to coincide with the 2006-07 season. “There will be a big push once the [next] season starts,” said Jason Lovelace, vp-corporate marketing at Careerbuilder.com. “We plan to expand our alliance with the NBA and also initiate other sports marketing projects.”
- ACA Talent
Under the alliance, NBA Hall of Famers Julius “Dr. J” Erving, Dave Bing, Clyde Drexler and Dominique Wilkins, and former NBA all-star Jamal Mashburn will visit all of the companies in the Fortune 100 over the next year and also talk to men and women just entering the job market. The alliance was unveiled during a press conference at the NBA Store in New York.
Using Careerbuilder.com as its focal point, the NBA and its legends will “help to raise awareness of issues that are critical to today’s and tomorrow’s workforce,” said Brent Rasmussen, COO at Careerbuilder.com, Chicago, which is owned by Gannett Co., Inc., Tribune Co. and Knight Ridder, Inc. The alliance will be supported online at NBA.com and Careerbuilder.com, and via job fairs and employer conferences across the country
The players were selected because, beyond their basketball skills, they each have become successful businessmen. “When I played, the average salary was $8,000, so I had to work other jobs during the off-season,” said Bing, who retired after the 1977-78 season and was elected to the Hall of Fame in 1990. Among other efforts, he went on to found Bing Steel in Detroit, which is currently one of the largest African American-owned businesses in the U.S. with annual sales of more than $500 million. “It’s important that young people today understand the importance of getting an education, and it’s just as important to educate employers to the value of hiring minorities.”
Although some meetings will be held with businesses in the coming months, the project will ramp up to coincide with the 2006-07 season. “There will be a big push once the [next] season starts,” said Jason Lovelace, vp-corporate marketing at Careerbuilder.com. “We plan to expand our alliance with the NBA and also initiate other sports marketing projects.”
- ACA Talent
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